Brazil Sees First Public Company Embrace Bitcoin Treasury Strategy

Brazil has just joined the list of countries where public companies are embracing Bitcoin as a long-term financial strategy.

Fintech firm Méliuz made headlines after acquiring over 274 BTC, becoming the first publicly traded company in Brazil to officially adopt a Bitcoin treasury model.

The company’s $28.4 million investment, backed by shareholder approval, reflects a growing institutional appetite for Bitcoin in emerging markets. Chairman Israel Salmen confirmed the move in a public statement, positioning Méliuz alongside global pioneers like MicroStrategy and Japan’s Metaplanet.

READ MORE:

U.S. States Boost Bitcoin Exposure Through Strategy Stock Surge

Since entering the crypto treasury space in early March, Méliuz has grown its holdings to more than 320 BTC, now worth over $33 million. The firm paid an average of $103,604 per coin and says its strategy centers on long-term value creation for shareholders through disciplined accumulation using cash flow and capital market tools.

The market has responded. Méliuz stock has surged by more than 100% since its initial Bitcoin purchase, echoing the trend seen with other early adopters of corporate crypto strategies.

This development came as U.S.-based DayDayCook unveiled its own treasury plans, beginning with a 100 BTC purchase and aiming for 5,000 BTC over the next three years. Meanwhile, other companies have begun broadening their crypto reserves beyond Bitcoin, adding assets like Ethereum and Solana.

With regulations maturing and institutional confidence growing, Méliuz’s bold move is another sign that Bitcoin is solidifying its role as a strategic reserve asset far beyond the borders of the United States.

Alexander Stefanov