Raydium to Rival Pump.fun with New Memecoin Platform

Popular decentralized exchange Raydium is branching out to launch its own memecoin platform called “LaunchLab,” designed to rival Pump.fun.

This initiative follows Pump.fun’s recent development of a custom-built automated market maker (AMM) system, which some have speculated could replace Raydium.

The two platforms have been closely intertwined, with Raydium generating a significant portion—over 35%—of its revenue from Pump.fun.

Despite Pump.fun’s rise in popularity since its launch in early 2024, Raydium has maintained that it would be unwise to replace their service, citing potential miscalculations in such a move. Raydium’s established reputation for supporting token liquidity remains a key asset, especially as it continues to drive substantial revenue.

In 2024, Raydium is projected to generate around $154 million from its swapping services, with daily liquidity pool earnings expected to surpass $1 million. This success comes in part from facilitating market trades for tokens reaching a $69,000 market cap on Pump.fun, where tokens shift between platforms once their bonding curve is complete.

In a strategic pivot, Raydium’s new platform, LaunchLab, aims to replicate key elements of Pump.fun’s success, particularly the logarithmic bonding curve, but with enhancements.

One such improvement is enabling third-party interfaces to customize fees while tapping directly into Raydium’s liquidity. With months of development behind the project, LaunchLab is poised to play a significant role in the future of token launches and trading within the Solana ecosystem.