Wealthy Investors Driving Crypto Adoption as Interest Grows in the U.S.

A recent survey commissioned by Grayscale Investments reveals that affluent investors are playing a significant role in the growing adoption of cryptocurrency in the United States.

Conducted by The Harris Poll between November 2023 and September 2024, the study surveyed over 5,300 registered voters, uncovering that 26% of individuals with at least $1 million in investable assets hold cryptocurrency—higher than the national average of 21%.

Among these high-net-worth individuals (HNWIs), 38% expect to incorporate crypto into their portfolios in the future. This sentiment is even stronger among younger investors, with 53% of those under 50 showing interest, compared to 22% of those over 50.

Grayscale notes that this trend suggests growing confidence in digital assets, with many wealthy investors increasingly viewing crypto as a viable addition to their holdings. Around 20% of HNWIs say they would consider investing in crypto, while 22% see it as a promising long-term opportunity.

Macroeconomic concerns are also influencing investment decisions, with 36% of affluent respondents paying closer attention to Bitcoin and other digital assets due to inflation, geopolitical instability, and the weakening U.S. dollar.

Additionally, the approval of spot Bitcoin ETFs in the U.S. has captured the interest of 34% of high-net-worth investors, further reinforcing the perception that crypto is becoming a mainstream asset class.