Rap Star Kanye West Ventures into Crypto with New Token

Kanye West, known for his unpredictable moves, is diving into the world of cryptocurrency with his own token, YZY, despite his past disapproval of the space.

Initially skeptical about crypto, even going as far as to criticize it publicly, he is now venturing into the sector after experiencing significant professional setbacks, including his separation from brands like Adidas and Balenciaga due to controversial remarks.

YZY, the new token, will be integrated into Ye’s Yeezy fashion empire, enabling it to be used as a payment option on the brand’s online platform.

Of the total token supply, Ye himself will control a large 70%, while the remaining 30% will be divided between liquidity (10%) and investors (20%). This strategic move comes after observing the success of others, like the TRUMP memecoin, which sparked his interest in the crypto world.

Despite his previous doubts, Ye seems to be embracing crypto’s decentralized model as a means to regain control of his brand and move away from traditional corporate structures.

With the support of this new venture, he aims to innovate his brand’s financial ecosystem and, perhaps, reclaim some of his lost influence in the fashion and entertainment industries.