Crypto.com has made headlines as the first cryptocurrency platform to secure an exclusive deal with the UEFA Champions League.
Announced on August 14, this multi-year agreement designates the crypto exchange as an official global sponsor of the prestigious soccer league.
Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, highlighted the significance of this partnership, noting that it represents a major milestone for the platform.
He emphasized that the alliance with a globally recognized sports league is a strategic move to expand Crypto.com’s reach and influence.
Kalifowitz remarked that the brand has grown its community to over 100 million users by creating unique and impactful moments, and this new partnership aims to further enhance global recognition.
Associating with major sporting events like the UEFA Champions League could drive broader awareness of cryptocurrency, potentially attracting new investors and increasing the overall market valuation.
According to crypto analytics firm Santiment, the decentralized oracle network Chainlink (LINK) leads all ERC-20 projects in development activity.
Vice President Kamala Harris, the Democratic candidate for the upcoming presidential election in November, recently spoke at a Wall Street fundraiser where she addressed the cryptocurrency industry for the first time.
Donors from Wall Street, Silicon Valley, and Hollywood played a key role in helping Vice President Kamala Harris’ fundraising efforts in August, giving Democrats a financial advantage over Donald Trump on the cusp of the run-off election.
Pro-XRP attorney John Deaton, who has secured the Republican nomination for a Massachusetts Senate seat, will face off against Democratic Senator Elizabeth Warren in a highly anticipated debate on October 15, 2024.