Top Crypto Exchange Announces Partnership With Atletico Madrid for New Season
11.07.2024 10:00 1min. read Alexander Stefanov
Sports partnerships have always been a good opportunity for crypto companies to gain mainstream recognition.
Kraken, a prominent cryptocurrency exchange, has forged a significant partnership with Spanish football club Atletico Madrid, marking its entry into the sports sponsorship arena.
Starting from the 2024 season, Kraken will serve as the official crypto and Web3.0 partner for Atletico Madrid, also securing the position of Official Sleeve Partner for both the men’s and women’s football kits.
This collaboration aims to integrate crypto adoption with the sports industry, offering new opportunities for both Kraken and the football club’s fanbase.
By prominently displaying its logo on the team’s jerseys, Kraken seeks to enhance global visibility, drive innovation, and attract more users to the digital asset ecosystem.
This move follows similar ventures in the crypto space, such as BingX’s partnership with Chelsea FC earlier this year.
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