Worldcoin Rebrands as ‘World,’ Teases Potential ChatGPT Integration

Worldcoin's co-founder, Alex Blania, recently hinted at the possibility of integrating the cryptocurrency into ChatGPT in the future.

Originally known as Worldcoin, the company has undergone a rebranding and is now simply called “World.” The startup, founded by Sam Altman, focuses on identity verification through biometric iris scans.

The rebranding announcement was made at an event in San Francisco, where the company also unveiled a new version of its iris-scanning device, the “Orb,” along with other tools.

Blania explained that the name change reflects a shift in the company’s mission beyond just cryptocurrency, stating that the previous name no longer aligns with its broader goals. While the iris-scanning technology was initially intended to facilitate the distribution of the cryptocurrency, this plan was never fully implemented.

During a press event, Blania highlighted the ongoing involvement of Sam Altman, the CEO of OpenAI, who co-founded the startup and actively participates in decision-making. Despite this connection, Blania emphasized that World and OpenAI remain distinct entities with separate objectives.

He clarified that while Altman is focused on OpenAI’s developments, World is dedicated to building essential infrastructure, indicating that there is no direct dependency between the two companies’ successes.

Nonetheless, Blania did not rule out future collaborations, such as potentially incorporating the cryptocurrency into ChatGPT.