Trump's TruthFi company, part of the media group behind Truth Social, has officially filed for the launch of a new ETF focused on Bitcoin, named TruthFi Bitcoin Plus.
This move is part of a broader effort by Truth Media and Technology Group to expand its portfolio.
Along with this Bitcoin-centered fund, the company has also applied for trademarks for a range of other investment products, including those focused on U.S. energy independence and a broader “Made in America” strategy.
These filings signal a significant step toward diversifying their offerings in the financial sector.
Tokyo-based Metaplanet has continued its aggressive Bitcoin strategy, now holding over $400 million in BTC following its latest acquisition.
Bitcoin has staged a strong comeback, briefly pushing beyond $87,000 for the first time in weeks as liquidity conditions improve globally and institutional players show signs of renewed appetite, even while concerns around U.S. trade tensions keep broader markets on edge.
Bitcoin has marked one year since its latest halving event, and long-term holders have reason to celebrate.
A supermarket in Zug, Switzerland, has begun accepting Bitcoin payments, adding to the country’s expanding list of crypto-friendly retailers.