Tether Expands USDt Use in Real Estate Amid Growing Middle East Presence

Tether is pushing deeper into real estate by partnering with UAE-based platform Reelly Tech, enabling property purchases with its USDt stablecoin.

This initiative grants buyers access to over 30,000 agents worldwide and includes an educational program to promote stablecoin adoption in real estate.

Dubai’s booming property market, with off-plan sales up 27% in 2024, provides a strong backdrop for this expansion. Reelly Tech, a major player connecting thousands of agents, offers AI-powered analytics and industry insights alongside its property listings.

Tether continues to strengthen its presence in the Middle East, securing regulatory approvals in Abu Dhabi and collaborating with Ras Al Khaimah’s Digital Assets Oasis to drive Bitcoin and stablecoin adoption.

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Meanwhile, in Europe, regulatory pressure is mounting. With the MiCA framework taking effect, major exchanges like Coinbase and Crypto.com have begun delisting USDt, forcing Tether to explore MiCA-compliant stablecoin alternatives.

CEO Paolo Ardoino has warned of potential market instability but remains focused on expanding into more crypto-friendly regions.

Alexander Zdravkov

Alexander has been working in the crypto industry for three years, during which time he has established himself through his active participation in monitoring market dynamics and technological innovations. His interest in cryptocurrencies and new technologies is not just a professional commitment, but a deep personal passion. He follows the news in the sector daily, analyzes trends, and is excited about every new step in the development of blockchain solutions. His enthusiasm drives him to continuously learn and share knowledge, as he sees the future in digital finance and its role in global transformation.