Telegram Will be Vital for Web3 Projects Growth, Says Animoca CEO

Robby Yung, CEO of Animoca Brands, predicts that all Web3 projects will soon incorporate Telegram features, driven by the platform’s surge in gaming popularity, with titles like Hamster Kombat attracting over 300 million users.

He emphasizes that Web3 applications need a Telegram strategy to engage users effectively, possibly through games that introduce users to their core offerings.

Projects like PiP World, which created a tap-to-earn game on Telegram, illustrate this trend, currently drawing around 370,000 monthly users. With Telegram hosting nearly 950 million users and recently integrating Web3 functionalities, Yung sees it as a catalyst for mass adoption.

He noted the rapid growth in the crypto sector, with the number of wallets with positive balances soaring from under 250 million at the start of 2023 to nearly 400 million by March 2024, according to Chainalysis.

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Additionally, The Open Network’s TON surpassed 100 million users, highlighting Telegram’s role in expanding Web3 acceptance.

Yung pointed out that while traditional gaming platforms often restrict crypto projects, Telegram offers unrestricted access, enabling significant reach.

The success of viral marketing strategies within Telegram has proven effective, as seen with Hamster Kombat’s YouTube channel and Notcoin’s market cap nearing $3 billion. He believes this will motivate other projects to adopt similar tactics to enhance their visibility outside Telegram.

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Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.