Second Largest Bank in Spain Rolls out in-app Bitcoin and Ethereum Trading 

Spanish banking giant BBVA has expanded its digital services by introducing in-app Bitcoin and Ethereum trading and custody for retail clients.

The feature is now live for eligible users in Spain and reflects the bank’s commitment to offering regulated crypto access under the EU’s evolving digital asset framework.

Customers can now buy, sell, and securely store BTC and ETH without needing to rely on external apps or exchanges.

Unlike many fintech competitors that partner with third-party custodians, BBVA is managing the crypto operations internally, offering a streamlined experience within its own infrastructure. However, the bank will not offer advisory services or portfolio guidance for crypto investments.

NEW: 🇪🇸 Spain’s second largest bank, BBVA launches #Bitcoin trading and custody for all retail customers. pic.twitter.com/TcEsXvbwfR

— Bitcoin Magazine (@BitcoinMagazine) July 7, 2025

Gonzalo Rodríguez, BBVA’s head of retail banking in Spain, said the move reflects growing demand among everyday clients seeking convenient and trustworthy crypto exposure. “We’re offering a simple way to invest in digital assets while maintaining the same security standards as traditional banking,” he explained.

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The service has been built to comply with the EU’s Markets in Crypto-Assets (MiCA) regulation, positioning BBVA as one of the first major banks to align with the bloc’s new rules. As MiCA takes effect across Europe, other institutions may follow suit in launching crypto investment tools aimed at retail audiences.

With this launch, BBVA continues to push forward in the digital asset space, offering users a secure entry point to two of the world’s most widely adopted cryptocurrencies—Bitcoin and Ethereum—directly from their smartphones.

Kosta Gushterov

Kosta has been working in the crypto industry for over 4 years. He strives to present different perspectives on a given topic and enjoys the sector for its transparency and dynamism. In his work, he focuses on balanced coverage of events and developments in the crypto space, providing information to his readers from a neutral perspective.