After months of absence, Pump.fun has reintroduced live streaming, aiming to restore the feature with better moderation practices.
Alon Cohen, co-founder of the Solana-based memecoin platform, announced the return on April 4, highlighting new safeguards designed to manage content more effectively. Initially, only 5% of users will have access to the revamped feature.
Pump.fun paused live streaming five months ago due to a surge of harmful content as memecoin creators resorted to extreme tactics to draw attention to their tokens. The platform, overwhelmed by rapid growth and moderation challenges, decided to take a break from live streaming to develop a more robust system.
The updated policy now bans violent, abusive, or explicit content while maintaining some flexibility regarding what is deemed appropriate. The platform reserves the right to moderate content as needed, aiming to balance creativity with safety.
This revival comes amid a downturn in the memecoin market. Notable tokens like Trump (TRUMP) have seen sharp declines, losing over 90% since January, while major projects such as Libra (LIBRA) and Melania Meme (MELANIA) faced backlash after being labeled as rug pulls.
Data from Dune Analytics shows a significant drop in successful token launches on Pump.fun, with the graduation rate—the percentage of tokens reaching tradeable market caps—falling below 1%. Token launches on Solana have also decreased dramatically, reflecting the broader slowdown in the memecoin sector.
With live streaming back, Pump.fun aims to regain user engagement while carefully navigating the challenges posed by past controversies and a declining market.
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