Morgan Stanley Eyes Crypto Trading Integration for E-Trade Platform

Morgan Stanley, one of the largest asset managers globally, is reportedly considering adding cryptocurrency trading to its E-Trade platform, according to The Information.

The decision aligns with optimism surrounding President-elect Donald Trump’s plans to foster a crypto-friendly regulatory environment, aiming to establish the U.S. as a leader in the digital asset space.

If implemented, this move would position E-Trade among major traditional brokerages like Robinhood and Fidelity in offering crypto trading, challenging platforms such as Coinbase. E-Trade’s 5.2 million accounts currently manage $360 billion, making its potential entry into crypto a significant development for the industry.

Crypto trading has become a profitable sector for brokerages, with Robinhood reporting a 165% rise in crypto revenue year-over-year in Q3 2024. Coinbase also saw substantial gains, generating $1.2 billion in revenue, largely from crypto trading.

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Morgan Stanley has already shown early support for cryptocurrencies, authorizing its advisers in 2024 to recommend Bitcoin ETFs from BlackRock and Fidelity. With $3.75 trillion under management, Morgan Stanley’s potential crypto expansion signals growing acceptance of digital assets in mainstream finance.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.