Michael Saylor Urges Apple to Buy Bitcoin

MicroStrategy's executive chairman and a well-known Bitcoin maximalist, has publicly challenged Apple to ditch its underperforming stock buyback program in favor of acquiring Bitcoin.

His bold call, made on June 10 via X, was a direct response to criticism from financial commentator Jim Cramer, who deemed Apple’s current buyback strategy ineffective.

Apple’s stock has dropped over 17% this year, despite its massive $110 billion buyback initiative announced in May 2024. In stark contrast, Bitcoin has surged over 17% in the same period, and a staggering 1,000% over the past five years, far outpacing Apple’s 137% gain.

Saylor argues this stark difference in performance makes Bitcoin a far superior investment for the tech giant’s capital.

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This isn’t just Saylor’s personal opinion; it reflects a growing trend of corporate Bitcoin adoption. Companies like GameStop, which recently bought 4,710 BTC for $513 million, are increasingly adding crypto to their balance sheets.

Japan’s Metaplanet has become the world’s eighth-largest corporate Bitcoin holder, even planning to raise $5.4 billion for more acquisitions.

Similarly, Paris-based The Blockchain Group has amassed over 1,471 BTC and aims to raise another $340 million for its Bitcoin treasury. Saylor’s push for Apple signals a desire for one of the world’s most influential companies to join this emerging financial paradigm.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.