Michael Saylor, a prominent advocate for Bitcoin, has approached Cristiano Ronaldo with a proposal for a "Bitcoin collection."
This outreach was sparked by Ronaldo’s recent social media post showcasing luxury watches he created in collaboration with the American jewelry brand Jacob & Co.
Their partnership was first revealed in 2022.
The two timepieces, named Flight of CR7 and Heart of CR7, prominently feature the world-renowned footballer.
As a leading Bitcoin proponent, Saylor frequently promotes the cryptocurrency to various high-profile figures.
Earlier this year, he emphasized Bitcoin as a strong investment, humorously adding that having more Bitcoin is even better than Bitcoin itself.
Ronaldo, who has previously engaged with the crypto space, faced a $1 billion lawsuit related to Binance advertisements last November.
In the volatile world of cryptocurrency, investor psychology is one of the most powerful forces behind price movement.
Bank of England Governor Andrew Bailey has voiced strong concerns about the rising push for stablecoin adoption, calling on banks to steer clear of issuing their own digital currencies.
The Czech National Bank (CNB) has entered the crypto sector with a $18 million investment in Coinbase, purchasing 51,732 shares in Q2 2025, according to a U.S. SEC filing.
From groundbreaking Ethereum developments to record-breaking DeFi activity and major protocol updates, the crypto industry saw a flurry of important announcements this past week.