Metaplanet Launches U.S. Arm in Florida to Expand Bitcoin Strategy

Metaplanet, the Tokyo-based firm making headlines for its aggressive Bitcoin strategy, is setting its sights on the U.S. by launching a new subsidiary in Florida.

The entity, named Metaplanet Treasury Corp., will serve as the company’s American outpost for managing digital asset reserves, with up to $250 million in capitalization earmarked for operations.

This move strengthens Metaplanet’s commitment to Bitcoin as a treasury asset and aligns its activity across global time zones.

The firm aims to tap into deeper institutional funding opportunities in the U.S. market, building on momentum from its recent BTC acquisitions—most notably a 145-bitcoin purchase that pushed its total holdings to 5,000 BTC.

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Florida was chosen as the launchpad thanks to its fast-growing reputation as a magnet for Bitcoin-focused enterprises and policy shifts favoring crypto adoption. In a translated statement, CEO Simon Gerovich noted the state’s increasing role in global Bitcoin innovation and financial decentralization.

Metaplanet’s growing resemblance to U.S. firm MicroStrategy hasn’t gone unnoticed. Like MSTR, the company is becoming known less for its original business and more for its identity as a Bitcoin-holding powerhouse.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.