Meta Platforms will not be joining the list of corporations adding Bitcoin to their balance sheets—at least not yet.
During the company’s latest shareholder meeting, investors decisively voted down a proposal that called for evaluating the addition of BTC to Meta’s corporate treasury.
Despite growing momentum for Bitcoin adoption among institutions, the proposal failed to gain traction, with nearly 5 billion shares voted against it and fewer than 4 million in support. More than 8 million shareholders abstained, while over 200 million broker votes were not cast.
The proposal urged Meta to explore Bitcoin as a potential strategic reserve asset, citing rising institutional interest in digital currencies. However, the vote signals that most investors are not ready to see the tech giant shift its financial strategy in that direction.
The initiative had been publicly backed by Matt Cole, CEO of Strive Asset Management, who made a direct appeal to Mark Zuckerberg at the Bitcoin 2025 conference. Referring to a viral moment when Zuckerberg named his pet goat “Bitcoin,” Cole quipped that the first step had already been taken.
Nonetheless, with the proposal rejected, Meta will continue managing its reserves through more traditional assets, diverging from companies that are beginning to integrate Bitcoin into their financial operations.
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