Meta Platforms Inc. is under pressure from shareholders to explore Bitcoin as a way to protect its $72 billion cash reserves from inflation.
Shareholder Ethan Peck has called for a formal evaluation, citing concerns that the company’s cash holdings are losing value and pointing to Bitcoin’s potential as a hedge. With its impressive growth—124% in 2024 alone and 1,265% over the past five years—Bitcoin offers an alternative to traditional assets like bonds, which have delivered far lower returns.
Meta’s strong financial position, with $256 billion in total assets as of late 2024, gives it the flexibility to consider such strategies.
Peck also highlighted examples like MicroStrategy, whose Bitcoin-focused approach has helped its stock outperform Meta’s by over 2,190%, and BlackRock, which recently launched a successful Bitcoin ETF and supports limited portfolio allocations to the cryptocurrency.
While Bitcoin’s volatility and regulatory uncertainties remain concerns, supporters argue it provides long-term protection against inflation. Peck and others see Bitcoin as an opportunity for Meta to align with forward-thinking companies and modernize its approach to managing cash reserves.
In a regional first, Bahrain’s Al Abraaj Restaurants Group has become the Middle East’s first publicly traded company to allocate part of its corporate treasury to Bitcoin.
Bitcoin is edging closer to new highs, and signs across the board suggest it may not be long before it smashes through its previous record.
Ukraine is reportedly drafting legislation that would allow it to officially add Bitcoin to its national reserves—potentially making it one of the first countries to do so.
After weeks of leading the charge, Bitcoin’s dominance is showing cracks—creating space for altcoins to reemerge with strength.