Here is Why the Price of SUI Rose Over 70% in a Week

SUI’s price jumped from $2.98 to $3.77 on April 25, 2025, before it went back to $3.68 at the time of writing marking a 25% daily gain and pushing its market cap to roughly $12.25 billion.

Trading volume also surged with around 40% to $3.99 billion, signaling renewed market interest and strong momentum behind the rally.

Grayscale Trust and Mastercard News Boost Confidence

Two major announcements triggered the spike. On April 23, Grayscale launched a dedicated SUI Trust, offering institutional investors exposure to the token. The trust is viewed as a strong vote of confidence in SUI’s long-term potential and is expected to attract institutional capital.

Simultaneously, the Sui Foundation unveiled a partnership with xPortal and xMoney to issue a virtual Mastercard linked to SUI. The card allows 2.5 million users across Europe to spend SUI at over 20,000 merchants via Apple Pay and Google Pay, expanding the token’s real-world use case.

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Buzz, Rumors, and Technical Breakout Amplify Rally

Social media buzz, fueled by SUI’s status as the week’s top gainer among the top 100 coins, attracted more attention. A rumor linking Sui to a possible Pokémon collaboration — based on Mysten Labs’ acquisition of Parasol Technologies, which appeared in a Pokémon app privacy update — further amplified investor excitement.

Speculative interest also played a role. Meme tokens built on Sui, such as LOFI and BLUB, posted triple-digit gains, helping drive new users to the platform and further boosting transaction volumes.

Kostadin Dimitrov