Ethereum co-founder and Consensys CEO Joe Lubin believes Ethereum’s growing use in corporate treasuries could redefine how traditional finance views the second-largest digital asset.
In a recent interview with CNBC on July 8, Lubin argued that these strategies offer a crucial narrative that can resonate with Wall Street investors, especially as major institutions begin to engage more deeply with blockchain technology.
Lubin emphasized that Ethereum is entering a new phase. After years of building scalable, decentralized infrastructure, Ethereum is now legally usable, affordable, and ready for broad application in the U.S. This shift, he said, positions Ethereum to benefit from the decentralization trend as internet activity migrates to Web3 platforms. Unlike Bitcoin’s simple value proposition, Ethereum’s impact lies in its ability to host scalable applications and decentralized systems that could revolutionize legacy financial models.
One area gaining traction is Ethereum treasury adoption. According to Lubin, this approach could help ease the supply-demand imbalance for ETH and signal long-term confidence in the ecosystem. He pointed to SharpLink Gaming, which currently holds over 200,000 ETH, as the largest corporate holder using this model. Other players, including Bitmain, have also embraced ETH treasuries, but Lubin says SharpLink has had the most noticeable impact so far.
Lubin argued that holding ETH on corporate balance sheets represents more than a financial strategy—it’s a message. It demonstrates belief in Ethereum’s future and supports price stability as decentralized applications scale up. He further added that his own team is acquiring tens of millions of dollars worth of ETH daily, reinforcing their commitment to the network.
As Ethereum shifts from building infrastructure to scaling mass adoption, Lubin sees ETH treasury adoption as a gateway to securing Wall Street’s attention and integrating Ethereum deeper into global finance.
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