Hackers Hijack UFC’s Instagram to Promote Fake Cryptocurrency

The UFC's official Instagram was hijacked last night, with cybercriminals using the account to advertise a fraudulent memecoin.

Officials confirmed to MMA Junkie that the breach occurred at 8:40 PM ET.

The unauthorized post remained visible for over an hour, urging fans to “own the legacy” with a new digital token. A similar promotion appeared in the account’s Instagram story, yet the UFC made no immediate public statement, fueling speculation online.

Some users questioned if the post was truly a hack or an intentional stunt, with one commenting, “This seems like something Dana White would do.”

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The incident reflects a growing trend of unexpected crypto launches. Donald Trump’s TRUMP token was announced via social media instead of official government channels, causing confusion. Similarly, Vine co-founder Rus Yusupov’s surprise token release was met with skepticism, forcing him to confirm its legitimacy in a video.

While hacking attempts on high-profile accounts to promote crypto scams are nothing new, the blurred line between legitimate and fraudulent token promotions continues to fuel uncertainty in the space.

Alexander Zdravkov

Alexander has been working in the crypto industry for three years, during which time he has established himself through his active participation in monitoring market dynamics and technological innovations. His interest in cryptocurrencies and new technologies is not just a professional commitment, but a deep personal passion. He follows the news in the sector daily, analyzes trends, and is excited about every new step in the development of blockchain solutions. His enthusiasm drives him to continuously learn and share knowledge, as he sees the future in digital finance and its role in global transformation.