GameStop is making a bold move by incorporating Bitcoin into its financial strategy.
The company, best known for its role in the 2021 retail trading frenzy, has officially decided to hold Bitcoin as part of its treasury reserves.
According to recent filings with the SEC, GameStop’s board unanimously approved the decision as part of a broader effort to optimize its liquidity and enhance shareholder value.
The company plans to invest a portion of its cash reserves or future capital raises into Bitcoin, alongside U.S. dollar-pegged stablecoins.
While no specific limit has been set on how much Bitcoin it may acquire, the company also left room for potential sales of its holdings.
With approximately $4.76 billion in cash, GameStop is following in the footsteps of major corporations like MicroStrategy and Tesla, which have embraced Bitcoin as a strategic asset.
CEO Ryan Cohen had hinted at such a move in the past, and the official announcement has already had an impact, pushing GameStop’s stock up by 6%.
Popular crypto analyst Il Capo of Crypto has issued a cautionary outlook for the digital asset market, warning of deeper corrections ahead as macroeconomic pressures return to the spotlight.
As Bitcoin briefly slipped to $103,000 last week, Strategy—the largest corporate BTC holder—seized the opportunity to grow its reserve.
Bitcoin’s recent price dip has stirred fresh debate around its connection to global liquidity, with analysts highlighting the relationship between BTC’s trajectory and the expanding M2 money supply.
On-chain analyst Willy Woo is signaling a possible cooldown in Bitcoin’s trend, suggesting the asset could be heading into a prolonged consolidation phase if it doesn’t reclaim strength soon.