FIFA Teams Up with Avalanche to Launch Its Own Blockchain

FIFA is deepening its Web3 ambitions by launching a tailor-made blockchain on Avalanche, aimed at hosting its expanding digital collectibles ecosystem.

Developed in collaboration with Modex, the new Layer-1 network will support FIFA Collect, a platform centered on football-themed NFTs and interactive experiences.

Rather than using existing shared infrastructure, FIFA is opting for a blockchain built from the ground up to meet the demands of global sports fandom. The migration to this custom chain—expected to begin shortly after May 20—will enhance performance, security, and scalability for digital assets tied to football history, players, and global events.

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Avalanche confirmed the news on X, describing the project as a purpose-built Layer-1 for football culture and fan engagement. Modex, the infrastructure partner, is tasked with not only developing the blockchain but also upgrading the FIFA Collect marketplace.

This move follows earlier experiments by FIFA during the 2022 World Cup, where blockchain-based games and collectibles were rolled out. It also builds on recent initiatives like FIFA Rivals, a mobile game announced in partnership with Mythical Games that will feature its own NFT trading system.

As the sports world increasingly leans into Web3, FIFA’s blockchain pivot aims to offer fans more than just digital items—it’s creating an interactive environment where fandom and technology collide.

Deyan Angelov

Активен крипто трейдър, следи и новини, свързани с акции, S&P500 и злато. Деян обича да спортува активно, тренира редовно, занимава се с калистеника. Обича и да чете Sci-Fi книги, когато му остане време.