Former President Donald Trump has launched a new cryptocurrency venture called World Liberty Financial, aiming to reshape the digital currency world ahead of the 2024 presidential election.
Trump, along with his sons Barron, Eric, and Donald Trump Jr., unveiled the project during a livestream on X Spaces (formerly Twitter Spaces) on Monday.
World Liberty Financial focuses on promoting stablecoins, with a new digital currency called $WLFI set to be sold to the public. Despite previously criticizing cryptocurrencies, Trump has become an advocate on the campaign trail, speaking at industry events and gaining support from crypto executives.
In August, Trump announced another crypto platform, “The DeFiant Ones,” designed to challenge traditional banking systems.
However, the venture has faced issues, including accusations of missteps from Trump’s crypto allies, hacking incidents, and ties to a blockchain company that suffered security breaches.
World Liberty Financial plans to raise $540 million through a token sale, though concerns have arisen about 70% of the tokens being reserved for insiders.
Sergey Nazarov, the founder of Chainlink (LINK), sees the Trump Administration’s newfound support for digital assets as a potential catalyst for reinforcing the United States’ dominance in global finance.
U.S. cryptocurrency companies have played a major role in President Donald Trump’s 2024 re-election campaign, contributing over $144 million.
Recent reports suggest that China and several Middle Eastern nations are contemplating Bitcoin acquisition strategies, signaling a growing interest in the cryptocurrency as a strategic asset.
Timothy Peterson, a prominent analyst, has warned that the cryptocurrency market might soon face a downturn.