Crypto.com Partners with UEFA Champions League as Global Sponsor
14.08.2024 16:00 1 min. read Alexander Stefanov
Crypto.com has made headlines as the first cryptocurrency platform to secure an exclusive deal with the UEFA Champions League.
Announced on August 14, this multi-year agreement designates the crypto exchange as an official global sponsor of the prestigious soccer league.
Steven Kalifowitz, Crypto.com’s Chief Marketing Officer, highlighted the significance of this partnership, noting that it represents a major milestone for the platform.
He emphasized that the alliance with a globally recognized sports league is a strategic move to expand Crypto.com’s reach and influence.
Kalifowitz remarked that the brand has grown its community to over 100 million users by creating unique and impactful moments, and this new partnership aims to further enhance global recognition.
Associating with major sporting events like the UEFA Champions League could drive broader awareness of cryptocurrency, potentially attracting new investors and increasing the overall market valuation.
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