Company Sues LVMH Over Alleged NFT Smartwatch Patent Infringement

Watch Skins Corporation, a company that offers smartwatch faces as NFTs, has filed a lawsuit against LVMH, accusing the luxury conglomerate of patent infringement.

The legal action, filed on March 10 in a Texas federal court, claims that LVMH’s use of NFT display technology in its products, particularly those from the TAG Heuer brand, violates multiple patents owned by Watch Skins.

The company argues that it holds proprietary technology that allows verified NFT artworks to be displayed on smartwatches. It further alleges that LVMH has copied this technology without permission, infringing on three specific patents that cover methods of verifying NFT ownership and displaying these works on wearable devices.

Watch Skins’ technology ensures that only authentic NFTs, verified through a blockchain wallet, are shown on a smartwatch, adding a layer of security and authenticity for users.

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According to Watch Skins, the TAG Heuer smartwatches have been promoting this unauthorized feature, offering users instructions on how to display NFTs connected to their crypto wallets. The complaint stresses that this act not only infringes on their patents but also encourages customers to do so. In response, Watch Skins has requested compensation for lost profits and royalties, along with a court order to stop LVMH from using the disputed technology.

The company, which unveiled its NFT-powered smartwatch face marketplace at CES 2020, has built a platform that allows consumers to purchase officially licensed, authentic watch faces from their favorite brands. Watch Skins’ legal pursuit emphasizes the need to protect their innovations in the growing intersection of NFTs and wearable tech.

Alexander Stefanov