Charles Schwab is preparing to roll out spot Bitcoin and Ethereum trading, according to CEO Rick Wurster during the firm’s latest earnings call.
The move marks a significant step for one of America’s largest brokerage platforms, with Wurster calling the upcoming launch a “meaningful” growth driver for the company.
Based in Westlake, Texas, Schwab aims to meet growing demand from clients who already hold crypto with smaller, crypto-native platforms but now want the ability to manage digital assets alongside their traditional investments. “Our clients want their crypto where their other assets are,” Wurster explained, signaling Schwab’s intent to bridge the gap between legacy finance and digital assets.
The CEO emphasized that Schwab remains committed to innovation and won’t hesitate to adapt to market disruptions. In addition to offering direct access to Bitcoin and Ethereum, the firm also plans to ramp up educational efforts to help clients better understand the evolving digital asset ecosystem.
While no specific launch date was provided, Wurster said the feature is coming “sometime soon,” reinforcing Schwab’s long-term commitment to integrating crypto into its broader investment platform. Once live, the offering is expected to place Schwab in direct competition with Robinhood and Fidelity, both of which already support crypto trading.
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