In 2024, Bitcoin has seen a significant leap in institutional adoption, driven largely by the approval of exchange-traded funds (ETFs).
This surge in corporate investment has boosted Bitcoin’s realized capitalization by $300 billion, signaling a transformative year for the asset class.
CryptoQuant’s recent report highlights how Bitcoin’s ETF approval in January ignited an investment frenzy, propelling Bitcoin’s realized capitalization from $430 billion to $730 billion. Institutions have played a major role, with Bitcoin ETF issuers buying up massive amounts of Bitcoin, far outpacing global hash rates. BlackRock, for example, now holds over $500,000 in Bitcoin, and the ETF market continues to rise rapidly.
The corporate rush extends beyond ETFs, as major firms like MicroStrategy and Marathon Digital have made substantial Bitcoin purchases. MicroStrategy alone increased its holdings from 189,000 to 402,000 Bitcoin, solidifying its position as the largest corporate holder.
This trend has not only increased Bitcoin’s liquidity and stability but also bolstered its credibility as a reserve asset. However, despite the growing institutional interest, Bitcoin’s technical advancements have not gained as much attention.
While protocols like Runes gained some market traction, they did not significantly impact the broader Bitcoin market. Analysts are cautious, expressing concerns that the rise of Bitcoin ETFs could lead to a shift away from its decentralized origins, potentially transforming it into a more speculative asset.
Corporate adoption of Bitcoin is gaining significant momentum, according to Bitwise Asset Management’s latest Q2 2025 report.
Bitcoin showed a brief bullish reaction to the June U.S. Producer Price Index (PPI) release at 12:30 UTC, but the move quickly lost steam as traders digested the broader implications of the data.
U.S.-listed spot Bitcoin ETFs continue to post strong inflows, recording their ninth consecutive day of net positive investment activity on Tuesday.
Chaitanya Jain, Bitcoin strategy manager at Strategy, has pushed back against online speculation that the company’s fate is tightly bound to the price of Bitcoin.