Binance has unveiled an innovative Token Generation Event (TGE) model powered by a bonding curve pricing mechanism, launching exclusively through Binance Wallet in collaboration with meme-centric project Four.Meme.
This marks the platform’s first foray into dynamic token pricing during a TGE, giving users early access to tokens ahead of their full market debut.
The bonding curve model enables token prices to automatically adjust based on demand. As more users buy tokens during the event, the price climbs along a predefined curve. Unlike fixed-price launches, this system creates a transparent and demand-responsive pricing environment. Tokens are purchased using BNB directly through Binance Wallet and remain locked within the ecosystem until the event ends.
Participants may either sell tokens to others within the bonding curve ecosystem before the TGE concludes or hold them until the tokens become transferable and tradable on Binance Alpha.
The TGE will unfold in four key phases:
The bonding curve-based TGE offers multiple benefits:
The first project launch using this model will be revealed on Binance Wallet’s official X account on July 15, 2025.
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