SoFi Returns to Crypto with Trading, Staking, and Blockchain Transfers

Digital banking platform SoFi Technologies is making a strong return to the cryptocurrency space, relaunching its crypto trading and blockchain services after stepping away from the sector in late 2023.

The move marks a strategic shift for the Nasdaq-listed firm, which had previously suspended its digital asset operations amid regulatory uncertainty.

Now, SoFi customers can once again buy, sell, and hold cryptocurrencies like Bitcoin directly through the platform. But the revival goes beyond simple trading—SoFi is also rolling out blockchain-based international money transfers, crypto lending, and staking options, signaling a broader embrace of Web3 financial tools.

The decision comes amid a renewed wave of institutional and retail interest in digital assets, a trend SoFi appears eager to capitalize on. With over two years to reassess its crypto roadmap, the company now seems poised to integrate blockchain more deeply into its broader product suite.

READ MORE:

Nasdaq Firm Makes First Crypto Move With Bittensor Acquisition

SoFi CEO Anthony Noto framed the relaunch as a foundational step toward reshaping financial services around emerging technologies. He emphasized that digital assets will eventually influence all core areas of finance—from payments and savings to investing and lending—and described SoFi’s goal as becoming a comprehensive, crypto-forward financial hub.

With this relaunch, SoFi joins a growing list of U.S. financial institutions moving to re-engage with crypto as market conditions improve and customer demand accelerates.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.