KuCoin Plants Its Flag in Bangkok With a Licensed Thai Exchange

KuCoin has gone from serving Thailand’s traders remotely to operating on their home turf.

The global exchange quietly purchased ERX Company—the country’s first SEC-approved token marketplace—rebranded it “KuCoin Thailand,” and secured full registration with the Ministry of Commerce. That single move hands KuCoin a coveted Thai SEC license, giving it the same legal footing as local incumbents like Bitkub, Upbit, and Gulf Binance.

The new platform already supports spot pairs and a direct Thai-baht on- and off-ramp. Chief executive BC Wong says more products will appear only “as regulations and demand allow,” noting that Thailand’s transparent rulebook, growth outlook, and pro-crypto tourism plans made it the ideal beachhead for Southeast Asia expansion.

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KuCoin also trumpets fresh SOC 2 Type II and ISO 27001 certifications—credentials it hopes will reassure regulators and users alike. All former ERX customers have been migrated to the revamped site, while tourists may soon find crypto card payments on offer if government proposals move forward.

With eight licensed rivals already vying for Thai traders, KuCoin’s bet hinges on one advantage: it can bring global liquidity into a market that increasingly insists on local compliance.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.