PSG Becomes First Major Sports Club to Add Bitcoin to Its Treasury

In a surprising move, Paris Saint-Germain (PSG) has become the first professional football club to officially add Bitcoin to its treasury reserves.

The revelation came during the Bitcoin 2025 conference in Las Vegas, where PSG’s innovation team disclosed that the club had quietly converted a portion of its fiat holdings into Bitcoin last year. The funds remain on the club’s balance sheet, marking a historic step not just for football, but for the entire sports industry.

Par Helgosson, who leads PSG Labs—the club’s innovation and tech division—explained that the decision was made as part of a broader strategy to align with emerging digital trends. He noted that the club’s fan base, predominantly under the age of 34, is highly engaged with Web3 culture and decentralized finance, making the adoption of Bitcoin a logical next step.

The timing of the announcement couldn’t be more symbolic. PSG, fresh off its Ligue 1 title win, is set to compete in the UEFA Champions League final in Munich next week—further spotlighting the club’s growing global influence, both on the pitch and in the financial world.

READ MORE:

BlackRock Reportedly Targeting Major Stake in Upcoming Crypto IPO

This move also echoes a broader trend among institutions embracing Bitcoin. Just days ago, GameStop made headlines with its own BTC acquisition, reportedly climbing to the 13th spot among the largest corporate holders of the asset.

While Bitcoin recently surged to an all-time high of $111,800, a slight pullback has occurred following profit-taking from major holders. Still, the increasing participation from high-profile entities like PSG adds weight to the view that Bitcoin’s role as a long-term store of value is solidifying across sectors far beyond finance.

Alexander Stefanov

With over 8 years of experience in the cryptocurrency and blockchain industry, Alexander is a seasoned content creator and market analyst dedicated to making digital assets more accessible and understandable. He specializes in breaking down complex crypto trends, analyzing market movements, and producing insightful content aimed at educating both newcomers and seasoned investors. Alexander has built a reputation for delivering timely and accurate analysis, while keeping a close eye on regulatory developments, emerging technologies, and macroeconomic trends that shape the future of digital finance. His work is rooted in a passion for innovation and a firm belief that widespread education is key to accelerating global crypto adoption.