What Happens When You Mix Web2 with Crypto? Aptos Has an Answer

Aptos is making waves in the crypto world by embracing a middle path between legacy web platforms and fully decentralized systems.

Rather than focusing exclusively on Web3 ideals, the network is thriving by supporting so-called “Web2.5” projects—apps that mix the familiar functionality of traditional tech with blockchain-powered features.

At the Token2049 conference in Dubai, Ash Pampati, who leads Aptos’ ecosystem development, shared insights into this strategy. He explained that platforms focused on consumer engagement—like fan loyalty programs and mass-distribution tools—are already seeing substantial revenue on Aptos.

The key, he noted, lies in providing a Web2-level user experience without completely abandoning Web3 values.

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This hybrid approach is rooted in Aptos’ design philosophy, which draws from its Meta origins. The network’s developer tools are geared toward minimizing friction, helping builders reach broader audiences without needing users to fully understand or interact with complex crypto mechanics.

While this model is helping onboard new users, Pampati acknowledged that the crypto space still struggles with reaching the next major wave of adoption. He argued that recycling past trends like NFTs and memecoins won’t be enough. What’s needed, he said, is a genuine leap—something fresh that captures attention beyond the crypto-native crowd.

Encouraging founders to think beyond existing playbooks, Pampati emphasized that future growth will hinge on new ideas, not rehashes of the past.

Alexander Stefanov