Trump Ventures Into Crypto Gaming With Blockchain Real Estate Project

Donald Trump is once again making headlines in the crypto space—this time with an upcoming blockchain-based game that blends virtual real estate and digital assets.

Described by insiders as a city-building simulation with financial gameplay elements, the project is expected to launch later this April and reflects the president’s long-standing interest in business-themed games.

Though reminiscent of Monopoly in style, the project isn’t officially tied to the Hasbro-owned classic. Sources familiar with the matter say the gameplay will revolve around buying, trading, and constructing virtual properties using blockchain-backed in-game currency. Despite rumors linking the new game to MONOPOLY GO!, Trump’s camp has denied any direct association, calling such claims speculative.

Behind the effort is Bill Zanker, a longtime Trump collaborator and key figure in several of the family’s previous crypto-related ventures. Zanker has been linked to Trump NFT collectibles, the “Trump coin” memecoin project, and the firm FIGHT FIGHT FIGHT LLC, which appears in official filings tied to the crypto brand.

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In 2024, Zanker reportedly tried to reacquire the rights to Trump: The Game—a Monopoly-style board game Trump released in 1989—but Hasbro no longer held the license and made clear it had no involvement with any Trump-affiliated crypto projects. The company also stated it does not license Monopoly intellectual property to blockchain initiatives.

The Trump family’s digital expansion doesn’t stop at games. Recent trademark filings suggest ambitions in NFT fashion and online storefronts. Meanwhile, Trump’s sons have launched ventures of their own, including a Bitcoin mining operation and a DeFi startup called World Liberty Financial.

At the same time, Trump’s political stance on crypto has shifted. Once skeptical, he now champions digital asset policy, supporting industry-friendly legislation and appointing a crypto-focused advisor. This pivot has raised ethical questions, with critics warning of blurred lines between public influence and private gain.

Eric Trump, however, dismisses the criticism. Speaking to Fortune, he framed the family’s blockchain involvement as personal rather than political. “Crypto isn’t a stunt—it’s something we believe in,” he said.

Alexander Stefanov