{"id":1743,"date":"2025-07-16T12:00:35","date_gmt":"2025-07-16T12:00:35","guid":{"rendered":"https:\/\/cryptodnes.bg\/fr\/?p=1743"},"modified":"2025-07-16T11:17:05","modified_gmt":"2025-07-16T11:17:05","slug":"strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation","status":"publish","type":"post","link":"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/","title":{"rendered":"Strat\u00e9gie de tr\u00e9sorerie Bitcoin : 5 entreprises qui utilisent le BTC au-del\u00e0 de la couverture contre l\u2019inflation"},"content":{"rendered":"<p>Longtemps per\u00e7u comme une r\u00e9serve de valeur ou un pari sp\u00e9culatif, <strong>Bitcoin s\u2019impose d\u00e9sormais comme un outil strat\u00e9gique dans les politiques de tr\u00e9sorerie d\u2019entreprises majeures<\/strong>. Ce virage marque une \u00e9volution profonde : il ne s\u2019agit plus simplement de couvrir l\u2019inflation, mais bien d\u2019int\u00e9grer le BTC dans une vision financi\u00e8re \u00e0 long terme, structur\u00e9e et tourn\u00e9e vers l\u2019innovation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/#Un_actif_devenu_multifonction_dans_les_tresoreries_dentreprise\" >Un actif devenu multifonction dans les tr\u00e9soreries d\u2019entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/#Pourquoi_integrer_du_Bitcoin_au_bilan_devient_strategique\" >Pourquoi int\u00e9grer du Bitcoin au bilan devient strat\u00e9gique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/#Cinq_entreprises_pionnieres_du_Bitcoin_en_tresorerie\" >Cinq entreprises pionni\u00e8res du Bitcoin en tr\u00e9sorerie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/#Un_nouveau_paradigme_pour_la_finance_dentreprise\" >Un nouveau paradigme pour la finance d\u2019entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cryptodnes.bg\/fr\/strategie-tresorerie-bitcoin-entreprises-utilisant-btc-couverture-linflation\/#Bitcoin_nouveau_standard_de_gestion_du_capital\" >Bitcoin, nouveau standard de gestion du capital ?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Un_actif_devenu_multifonction_dans_les_tresoreries_dentreprise\"><\/span><strong>Un actif devenu multifonction dans les tr\u00e9soreries d\u2019entreprise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c0 l\u2019origine, int\u00e9grer du Bitcoin \u00e0 un bilan visait avant tout \u00e0 <strong>prot\u00e9ger les liquidit\u00e9s contre l\u2019\u00e9rosion mon\u00e9taire<\/strong>, dans un contexte de politiques mon\u00e9taires ultra-accommodantes. Mais pour les entreprises les plus avant-gardistes, <strong>Bitcoin offre bien davantage<\/strong> :<\/p>\n<ul>\n<li>Une diversification de portefeuille,<\/li>\n<li>Une potentielle appr\u00e9ciation du capital,<\/li>\n<li>Une signal fort de modernit\u00e9,<\/li>\n<li>Une adaptation aux tendances financi\u00e8res num\u00e9riques, notamment la finance d\u00e9centralis\u00e9e (DeFi) et la tokenisation.<\/li>\n<\/ul>\n<p>Avec l\u2019\u00e9mergence de solutions de conservation institutionnelles, les freins op\u00e9rationnels ont \u00e9t\u00e9 lev\u00e9s. Bitcoin est d\u00e9sormais <strong>simple \u00e0 s\u00e9curiser, \u00e0 transf\u00e9rer et \u00e0 int\u00e9grer \u00e0 une gouvernance comptable<\/strong>, rendant son usage viable pour des tr\u00e9soriers d\u2019entreprise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pourquoi_integrer_du_Bitcoin_au_bilan_devient_strategique\"><\/span><strong>Pourquoi int\u00e9grer du Bitcoin au bilan devient strat\u00e9gique<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong> Diversification au-del\u00e0 des actifs traditionnels<\/strong> Bitcoin ne suit pas les m\u00eames dynamiques que les actions, obligations ou devises. Il repr\u00e9sente donc une <strong>classe d\u2019actif \u00e0 part<\/strong>, capable d\u2019apporter de la r\u00e9silience dans un portefeuille d\u2019entreprise expos\u00e9 \u00e0 la macro\u00e9conomie.<\/li>\n<li><strong> Potentiel de croissance du capital<\/strong> Malgr\u00e9 sa volatilit\u00e9, <a href=\"https:\/\/cryptodnes.bg\/fr\/prix-bitcoin-explose-investir\/\" target=\"_blank\" rel=\"noopener\">Bitcoin<\/a> affiche une <strong>trajectoire de long terme haussi\u00e8re<\/strong>, qui contraste avec la stagnation des rendements sur les liquidit\u00e9s ou obligations.<\/li>\n<li><strong> Image d\u2019innovation et de modernit\u00e9<\/strong> Afficher du BTC dans son bilan, c\u2019est <strong>positionner son entreprise dans l\u2019\u00e9conomie du futur<\/strong>. Cela s\u00e9duit aussi bien les investisseurs que les talents technophiles.<\/li>\n<li><strong> Alignement avec la finance num\u00e9rique<\/strong> Les entreprises expos\u00e9es \u00e0 la blockchain ou au num\u00e9rique peuvent ainsi <strong>coh\u00e9rentiser leur strat\u00e9gie technologique et financi\u00e8re<\/strong>, en utilisant Bitcoin comme socle d\u2019innovation.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-373 aligncenter\" src=\"https:\/\/cryptodnes.bg\/fr\/wp-content\/uploads\/sites\/20\/2025\/06\/bitcoin2-1024x572.png\" alt=\"\" width=\"800\" height=\"447\" srcset=\"https:\/\/cryptodnes.bg\/fr\/wp-content\/uploads\/sites\/20\/2025\/06\/bitcoin2-1024x572.png 1024w, https:\/\/cryptodnes.bg\/fr\/wp-content\/uploads\/sites\/20\/2025\/06\/bitcoin2-300x168.png 300w, https:\/\/cryptodnes.bg\/fr\/wp-content\/uploads\/sites\/20\/2025\/06\/bitcoin2-768x429.png 768w, https:\/\/cryptodnes.bg\/fr\/wp-content\/uploads\/sites\/20\/2025\/06\/bitcoin2.png 1179w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cinq_entreprises_pionnieres_du_Bitcoin_en_tresorerie\"><\/span><strong>Cinq entreprises pionni\u00e8res du Bitcoin en tr\u00e9sorerie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong> MicroStrategy (logiciel d\u2019entreprise)<\/strong> : Premi\u00e8re grande entreprise cot\u00e9e \u00e0 int\u00e9grer massivement du Bitcoin d\u00e8s 2020. Son PDG, Michael Saylor, voit le BTC comme \u00ab le meilleur outil pour pr\u00e9server et faire cro\u00eetre la valeur \u00bb. Aujourd\u2019hui, l\u2019entreprise d\u00e9tient plus de 600 000 BTC, en faisant un pilier de sa strat\u00e9gie financi\u00e8re.<\/li>\n<li><strong><a href=\"https:\/\/www.tesla.com\/fr_FR\/\" target=\"_blank\" rel=\"noopener nofollow\">Tesla<\/a> (automobile et \u00e9nergie)<\/strong> : En 2021, Tesla a investi 1,5 milliard de dollars dans Bitcoin. Ce geste a marqu\u00e9 les esprits et l\u00e9gitim\u00e9 l\u2019actif aupr\u00e8s du grand public. M\u00eame apr\u00e8s avoir all\u00e9g\u00e9 sa position, Tesla conserve une part significative de BTC, int\u00e9gr\u00e9e \u00e0 une vision d\u2019innovation mon\u00e9taire et \u00e9nerg\u00e9tique.<\/li>\n<li><strong> Block, Inc. (fintech)<\/strong> : L\u2019ex-Square de Jack Dorsey place Bitcoin au c\u0153ur de sa mission : \u00e9largir l\u2019acc\u00e8s \u00e9conomique \u00e0 tous. Outre l\u2019avoir en tr\u00e9sorerie, Block le d\u00e9ploie via des projets open source comme Spiral ou TBD, en lien direct avec la DeFi.<\/li>\n<li><strong> Coinbase (\u00e9change crypto)<\/strong> : Entreprise cot\u00e9e sp\u00e9cialis\u00e9e dans les actifs num\u00e9riques, Coinbase d\u00e9tient logiquement du BTC \u00e0 la fois comme outil strat\u00e9gique et levier de cr\u00e9dibilit\u00e9. Son r\u00f4le hybride, plateforme et investisseur, renforce son statut de r\u00e9f\u00e9rence dans le secteur.<\/li>\n<li><strong> Marathon Digital (minage de Bitcoin)<\/strong> : Au-del\u00e0 de miner du BTC, Marathon l\u2019accumule dans sa tr\u00e9sorerie, convertissant directement ses revenus op\u00e9rationnels en r\u00e9serve strat\u00e9gique. Cette approche aligne production et strat\u00e9gie financi\u00e8re de mani\u00e8re coh\u00e9rente.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Un_nouveau_paradigme_pour_la_finance_dentreprise\"><\/span><strong>Un nouveau paradigme pour la finance d\u2019entreprise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ce mouvement ne se limite pas \u00e0 la tech ou \u00e0 la crypto. \u00c0 mesure que la r\u00e9gulation s\u2019\u00e9claircit, que les outils de gestion s\u2019am\u00e9liorent et que la cr\u00e9dibilit\u00e9 du BTC se renforce, d\u2019autres secteurs, industrie, retail, sant\u00e9,\u00a0pourraient suivre. Cela implique aussi une transformation des \u00e9quipes financi\u00e8res. Les directions financi\u00e8res devront int\u00e9grer des comp\u00e9tences en blockchain, en gestion de la volatilit\u00e9, en fiscalit\u00e9 crypto. Le poste de tr\u00e9sorier pourrait bien devenir, demain, un hub de comp\u00e9tences num\u00e9riques. Les r\u00e9gulateurs ne manqueront pas d\u2019encadrer ce mouvement, avec des exigences accrues en mati\u00e8re de reporting, d\u2019audit et de valorisation. Une \u00e9tape in\u00e9vitable vers la normalisation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bitcoin_nouveau_standard_de_gestion_du_capital\"><\/span><strong>Bitcoin, nouveau standard de gestion du capital ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De r\u00e9serve anti-inflation \u00e0 <strong>actif strat\u00e9gique de tr\u00e9sorerie<\/strong>, Bitcoin change de dimension. Les pionniers comme MicroStrategy ou Tesla montrent qu\u2019il peut <strong>servir une vision long terme<\/strong>, m\u00ealant performance financi\u00e8re, innovation et anticipation des usages \u00e0 venir. Dans un monde o\u00f9 la finance se digitalise \u00e0 grande vitesse, <strong>ne pas envisager Bitcoin devient un choix strat\u00e9gique en soi<\/strong>. L\u2019avenir des bilans d\u2019entreprise sera sans doute partiellement on-chain.<\/p>\n<hr>\n<p><em>Avertissement : les crypto-monnaies sont une classe d\u2019actifs \u00e0 haut risque. Cet article est fourni \u00e0 titre d\u2019information et ne constitue pas un conseil en investissement. Vous pourriez perdre la totalit\u00e9 de votre capital.<\/em><\/p>\n<hr>\n<p>Source : <a href=\"https:\/\/news.shib.io\/2025\/07\/16\/bitcoin-treasury-strategy-5-companies-using-btc-beyond-inflation-hedge\/\" target=\"_blank\" rel=\"noopener nofollow\">The SHIB Daily<\/a><\/p>\n<hr>\n<p>Sur le m\u00eame sujet\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/cryptodnes.bg\/fr\/nouvel-achat-massif-bitcoin-par-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">Strategy ach\u00e8te 4 225 bitcoins de plus en plein rush institutionnel<\/span><\/a><\/li>\n<li><a href=\"https:\/\/cryptodnes.bg\/fr\/bitcoin-arme-parfaite-contrer-dette-americaine\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">Bitcoin : l\u2019arme parfaite pour contrer la dette am\u00e9ricaine ?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/cryptodnes.bg\/fr\/bitcoin-record-crypto-altcoins-a-surveiller-de-pres\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">Bitcoin surperforme le march\u00e9 : 3 cryptos pourraient suivre la tendance<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Longtemps per\u00e7u comme une r\u00e9serve de valeur ou un pari sp\u00e9culatif, Bitcoin s\u2019impose d\u00e9sormais comme un outil strat\u00e9gique dans les politiques de tr\u00e9sorerie d\u2019entreprises majeures. Ce virage marque une \u00e9volution profonde : il ne s\u2019agit plus simplement de couvrir l\u2019inflation, mais bien d\u2019int\u00e9grer le BTC dans une vision financi\u00e8re \u00e0 long terme, structur\u00e9e et tourn\u00e9e [&hellip;]<\/p>\n","protected":false},"author":211,"featured_media":1643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[15],"tags":[24,18],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin","tag-altcoin","tag-bitcoin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitcoin en tr\u00e9sorerie : 5 entreprises qui utilisent le BTC comme actif strat\u00e9gique<\/title>\n<meta name=\"description\" content=\"MicroStrategy, Tesla ou Coinbase 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