{"id":172599,"date":"2025-09-27T21:00:04","date_gmt":"2025-09-27T18:00:04","guid":{"rendered":"https:\/\/cryptodnes.bg\/en\/?p=172599"},"modified":"2025-09-27T17:42:13","modified_gmt":"2025-09-27T14:42:13","slug":"corporate-crypto-adoption-in-brazil-grows-as-firms-hold-15-on-mercado-bitcoin","status":"publish","type":"post","link":"https:\/\/cryptodnes.bg\/en\/corporate-crypto-adoption-in-brazil-grows-as-firms-hold-15-on-mercado-bitcoin\/","title":{"rendered":"Corporate Crypto Adoption in Brazil Grows as Firms Hold 15% on Mercado Bitcoin"},"content":{"rendered":"<p>According to Daniel Cunha, head of corporate development at the firm, these companies are not treating Bitcoin and stablecoins as speculative plays.<\/p>\n<p>Instead, they are using them as conservative treasury tools, holding steady positions rather than chasing quick trades. \u201cThey barely touch more than 10% of their reserves at a time,\u201d Cunha explained during the exchange\u2019s DAC 2025 conference, underscoring that the strategy is about balance sheet protection, not day-to-day speculation.<\/p>\n<p>The motivation is clear. With concerns mounting over inflation, currency devaluation, and geopolitical instability, businesses are turning to crypto as a shield for their reserves. Most of the focus has been on Bitcoin and dollar-backed stablecoins such as USDT and USDC, reflecting a defensive, cash-management approach rather than experimental allocations to altcoins.<br>\nBrazil has long been a fertile ground for crypto adoption, consistently ranking among the top countries in global usage.<\/p>\n<p>Yet the corporate side of the market remains underdeveloped. Only a handful of publicly traded firms in the country have officially disclosed Bitcoin holdings, with retail-focused M\u00e9liuz being one example. That is expected to change as OranjeBTC prepares to debut on the B3 exchange with $400 million worth of Bitcoin in its treasury, a milestone that would make it the nation\u2019s largest listed holder.<\/p>\n<p><div class=\"read-more pb-3 pt-3 pt-md-2 px-3 my-4 border bg-light\">\n    <h5 class=\"text-uppercase border-bottom mb-3 pb-1\">Read More:<\/h5>\n    <a class=\"article row post-171991\" href=\"https:\/\/cryptodnes.bg\/en\/bitcoin-sentiment-split-as-70k-100k-predictions-rise-santiment-says\/\" title=\"Bitcoin Sentiment Split as $70K\u2013$100K Predictions Rise, Santiment Says\">\n        <div class=\"contentRight col-4\">\n            <span class=\"imgContainer mt-0\">\n                <img class=\"image img-defer\" src=\"https:\/\/cryptodnes.bg\/en\/wp-content\/uploads\/sites\/2\/2023\/10\/photo_2023-10-31_19-00-46-240x170.jpg\">\n            <\/span>\n        <\/div>\n        <div class=\"contentLeft col-8\">\n            <h4 class=\"title mb-0\">Bitcoin Sentiment Split as $70K\u2013$100K Predictions Rise, Santiment Says<\/h4>\n        <\/div>\n    <\/a>\n<\/div>\n<\/p>\n<p>Cunha added that this gradual corporate uptake has a stabilizing effect on markets. By holding positions for the long term rather than speculating, these businesses are dampening volatility and making Bitcoin more attractive as a serious treasury option. Still, he noted that Brazil\u2019s financial elite, particularly in S\u00e3o Paulo\u2019s Faria Lima district, often compared to Wall Street, have yet to fully step in. \u201cThe big players are still waiting,\u201d Cunha said. \u201cBut the groundwork is being laid.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate participation is quietly reshaping Brazil\u2019s crypto landscape, with small and medium-sized enterprises now accounting for as much as 15% of all assets held on Mercado Bitcoin, the country\u2019s largest digital asset exchange.<\/p>\n","protected":false},"author":7,"featured_media":39118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[22],"tags":[270,72,424],"coin_category":[],"class_list":["post-172599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","tag-altcoins","tag-bitcoin","tag-crypto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Crypto Adoption in Brazil Grows as Firms Hold 15% on Mercado Bitcoin<\/title>\n<meta name=\"description\" content=\"Corporate participation is quietly reshaping Brazil\u2019s crypto landscape, with small and medium-sized enterprises now accounting for as...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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