{"id":157291,"date":"2025-05-17T17:00:57","date_gmt":"2025-05-17T14:00:57","guid":{"rendered":"https:\/\/cryptodnes.bg\/en\/?p=157291"},"modified":"2025-05-16T16:35:51","modified_gmt":"2025-05-16T13:35:51","slug":"chinese-linked-firm-quietly-embraces-bitcoin-in-strategic-treasury-shift","status":"publish","type":"post","link":"https:\/\/cryptodnes.bg\/en\/chinese-linked-firm-quietly-embraces-bitcoin-in-strategic-treasury-shift\/","title":{"rendered":"Chinese-Linked Firm Quietly Embraces Bitcoin in Strategic Treasury Shift"},"content":{"rendered":"<p>DayDayCook (DDC), a U.S.-listed food and lifestyle brand with operations in China, has taken a bold step into digital assets by <strong><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250515767443\/en\/DDC-Announces-Record-2024-Growth-and-Strategic-Bitcoin-Reserve-Initiative-in-Shareholder-Letter-by-Founder-CEO-Norma-Chu\" target=\"_blank\" rel=\"nofollow\">initiating<\/a><\/strong> a Bitcoin reserve plan.<\/p>\n<p>CEO Norma Chu revealed the company has already acquired 100 BTC worth approximately $10.4 million, with a long-term goal to accumulate up to 5,000 BTC over the next three years. The near-term target: 500 BTC by the end of 2025.<\/p>\n<p>Though based in the U.S., DDC operates heavily in mainland China, a region long known for its hard stance on cryptocurrencies. The move raises eyebrows not just for its geographical context but also because the company\u2019s official SEC filings make no direct mention of this strategic shift\u2014despite a detailed shareholder letter announcing it.<\/p>\n<style>\n    .dark-mode .read-more {background-color: #343a40 !important;}\n<\/style>\n<div class=\"read-more pb-3 pt-3 pt-md-2 px-3 my-4 border bg-light\">\n    <h5 class=\"text-uppercase border-bottom mb-3 pb-1 d-none d-md-block\">READ MORE:<\/h5>\n    <a class=\"article row\" href=\"https:\/\/cryptodnes.bg\/en\/u-s-states-boost-bitcoin-exposure-through-strategy-stock-surge\/\" title=\"U.S. States Boost Bitcoin Exposure Through Strategy Stock Surge\">\n        <div class=\"contentRight col-4\">\n            <span class=\"imgContainer mt-0\">\n                <img decoding=\"async\" class=\"image img-defer\" src=\"https:\/\/cryptodnes.bg\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/bitcoinwewwq2131-240x170.webp\">\n            <\/span>\n        <\/div>\n        <div class=\"contentLeft col-8\">\n            <h4 class=\"title mb-0\">U.S. States Boost Bitcoin Exposure Through Strategy Stock Surge<\/h4>           \n            \n        <\/div>        \n    <\/a>\n<\/div>\n<p>DDC\u2019s annual filing instead alludes to the company\u2019s search for new revenue streams and references updated crypto asset accounting guidelines from the Financial Accounting Standards Board (FASB). While the specifics around their Bitcoin holdings remain absent from regulatory documents, signs point to a gradual embrace of crypto as part of a diversification strategy.<\/p>\n<p>The firm\u2019s decision follows a year of solid financial growth, with 2024 revenues rising 33% year-over-year to 273.3 million yuan (around $37.4 million). According to Chu, the Bitcoin reserve marks a step toward \u201cdigital asset innovation\u201d as the company navigates evolving financial markets and funding challenges.<\/p>\n<p>Though China continues to restrict direct crypto activity, DDC\u2019s approach could mark an early signal of how companies may find workarounds\u2014using international structures to cautiously engage with digital assets from within tightly regulated environments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A surprising signal of crypto\u2019s quiet advance in mainland China has emerged\u2014this time from the kitchen.<\/p>\n","protected":false},"author":3,"featured_media":138310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-157291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bitcoin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bitcoin Makes Its Way Into Mainland China Through Corporate Treasury Strategy<\/title>\n<meta name=\"description\" content=\"A surprising signal of crypto\u2019s quiet advance in mainland China has emerged\u2014this time from the kitchen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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