Speaking at Token2049 in Dubai, the team behind the viral Telegram-based game said the genre simply doesn\u2019t keep players engaged long-term\u2014and the industry is shifting toward more social, entertaining experiences.<\/p>\n
The Notcoin team, led by co-founders Sasha and Vladimir Plotvinov along with product designer Uliana Salo, reflected on the explosive growth of their game, which pulled in over 30 million users in just a few months. But the momentum was short-lived. Players, driven mostly by token farming, quickly moved on to other titles once the earnings dried up.<\/p>\n
Sasha explained that earning alone isn\u2019t enough to retain players. What gamers want, he said, is fun\u2014with friends, in groups, with shared goals. That\u2019s where Telegram games, in their early form, missed the mark. Future success, according to the team, depends on putting entertainment first and treating token incentives as secondary bonuses\u2014not the core experience.<\/p>\n