{"id":151364,"date":"2025-02-21T18:00:13","date_gmt":"2025-02-21T16:00:13","guid":{"rendered":"https:\/\/cryptodnes.bg\/en\/?p=151364"},"modified":"2025-02-21T16:08:34","modified_gmt":"2025-02-21T14:08:34","slug":"rap-star-kanye-west-ventures-into-crypto-with-new-token","status":"publish","type":"post","link":"https:\/\/cryptodnes.bg\/en\/rap-star-kanye-west-ventures-into-crypto-with-new-token\/","title":{"rendered":"Rap Star Kanye West Ventures into Crypto with New Token"},"content":{"rendered":"<p>Initially skeptical about crypto, even going as far as to criticize it publicly, he is now venturing into the sector after experiencing significant professional setbacks, including his separation from brands like Adidas and Balenciaga due to controversial remarks.<\/p>\n<p>YZY, the new token, will be integrated into Ye\u2019s Yeezy fashion empire, enabling it to be used as a payment option on the brand\u2019s online platform.<\/p>\n<p>Of the total token supply, Ye himself will control a large 70%, while the remaining 30% will be divided between liquidity (10%) and investors (20%). This strategic move comes after observing the success of others, like the TRUMP memecoin, which sparked his interest in the crypto world.<\/p>\n<p><div class=\"read-more pb-3 pt-3 pt-md-2 px-3 my-4 border bg-light\">\n    <h5 class=\"text-uppercase border-bottom mb-3 pb-1\">Read More:<\/h5>\n    <a class=\"article row post-151334\" href=\"https:\/\/cryptodnes.bg\/en\/coinbase-ceo-announces-sec-case-dismissal-calls-it-a-win-for-crypto-industry\/\" title=\"Coinbase CEO Announces SEC Case Dismissal, Calls It a Win for Crypto Industry\">\n        <div class=\"contentRight col-4\">\n            <span class=\"imgContainer mt-0\">\n                <img class=\"image img-defer\" src=\"https:\/\/cryptodnes.bg\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/coinbase-sec00014-240x170.webp\">\n            <\/span>\n        <\/div>\n        <div class=\"contentLeft col-8\">\n            <h4 class=\"title mb-0\">Coinbase CEO Announces SEC Case Dismissal, Calls It a Win for Crypto Industry<\/h4>\n        <\/div>\n    <\/a>\n<\/div>\n<\/p>\n<p>Despite his previous doubts, Ye seems to be embracing crypto\u2019s decentralized model as a means to regain control of his brand and move away from traditional corporate structures.<\/p>\n<p>With the support of this new venture, he aims to innovate his brand\u2019s financial ecosystem and, perhaps, reclaim some of his lost influence in the fashion and entertainment industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kanye West, known for his unpredictable moves, is diving into the world of cryptocurrency with his own token, YZY, despite his past disapproval of the space.<\/p>\n","protected":false},"author":3,"featured_media":151365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[24],"tags":[424,122],"coin_category":[],"class_list":["post-151364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoins","tag-crypto","tag-trump"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rap Star Kanye West Ventures into Crypto with New Token<\/title>\n<meta name=\"description\" content=\"Kanye West, known for his unpredictable moves, is diving into the world of cryptocurrency with his own token, YZY...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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