{"id":140829,"date":"2024-10-29T12:30:16","date_gmt":"2024-10-29T10:30:16","guid":{"rendered":"https:\/\/cryptodnes.bg\/en\/?p=140829"},"modified":"2024-10-29T01:13:33","modified_gmt":"2024-10-28T23:13:33","slug":"coinbase-announces-nba-sponsorship-first-one-since-ftx-collapse","status":"publish","type":"post","link":"https:\/\/cryptodnes.bg\/en\/coinbase-announces-nba-sponsorship-first-one-since-ftx-collapse\/","title":{"rendered":"Coinbase Announces NBA Sponsorship – First One Since FTX Collapse"},"content":{"rendered":"

In October, the platform announced collaborations<\/a> <\/strong>with several organizations, including the Canadian Football League, the Golden State Warriors of the NBA, and the Nike Melbourne Marathon Festival. This move comes after FTX’s partnership with the Warriors, which had included the launch of a non-fungible token (NFT) collection and Bitcoin donations to local charities before its collapse in November 2022.<\/p>\n

According to Mike Kitts, the Warriors’ chief commercial officer, the aim of the Coinbase partnership is to enhance fan engagement through blockchain technology. Coinbase’s involvement extends to existing deals with the Women\u2019s National Basketball Association, NBA, NBA G League, and NBA 2K League.<\/p>\n

The Warriors deal indicates a growing acceptance of cryptocurrency sponsorships in sports, filling the gap left by FTX’s demise.<\/p>\n