Michael Saylor’s Strategy has just added 10,100 BTC—worth about $1.05 billion—to its balance sheet, lifting the company’s total stash to roughly 592,100 coins.
The purchase price averaged $104,080 per Bitcoin, taking Strategy’s lifetime cost basis to about $70,700.
At current market levels, the holding is valued near $42 billion.
The fresh buy drew quips from peers: MetaPlanet’s CEO joked that Saylor should “leave some for the rest,” moments after the Japanese firm said its own Bitcoin trove had hit 10,000 BTC.
MetaPlanet’s shares surged more than 25 percent on the news, pushing its valuation past one trillion yen.
Strategy’s aggressive pace underscores Saylor’s conviction that Bitcoin will keep appreciating—he has floated a $13 million price target for 2045—while highlighting the widening gap between early corporate accumulators and newer entrants.
Corporate adoption of Bitcoin is gaining significant momentum, according to Bitwise Asset Management’s latest Q2 2025 report.
Bitcoin showed a brief bullish reaction to the June U.S. Producer Price Index (PPI) release at 12:30 UTC, but the move quickly lost steam as traders digested the broader implications of the data.
U.S.-listed spot Bitcoin ETFs continue to post strong inflows, recording their ninth consecutive day of net positive investment activity on Tuesday.
Chaitanya Jain, Bitcoin strategy manager at Strategy, has pushed back against online speculation that the company’s fate is tightly bound to the price of Bitcoin.