A fierce contest is unfolding between two financial heavyweights—Strategy (formerly MicroStrategy) and BlackRock—as they battle for dominance over institutional Bitcoin holdings.
Together, they now command more than 1.3 million BTC, a staggering 6% of the total supply.
Strategy recently made waves with another billion-dollar purchase, adding 10,100 BTC during a market dip caused by geopolitical tensions.
That brings its total to 592,100 BTC, worth over $63 billion. The move keeps the firm on track toward its goal of a 25% annual yield on Bitcoin holdings.
BlackRock, meanwhile, has been aggressively building its Bitcoin position through its iShares Bitcoin Trust. Its ETF now manages more than 669,500 BTC, worth approximately $71 billion. The firm has attracted $1.1 billion in new inflows in just weeks, further solidifying its lead.
While Strategy finances its purchases directly and treats Bitcoin as its core treasury asset, BlackRock’s ETF structure allows it to scale exposure through client capital. With both firms showing no signs of slowing down, the contest for institutional crypto supremacy is just heating up.
Corporate adoption of Bitcoin is gaining significant momentum, according to Bitwise Asset Management’s latest Q2 2025 report.
Bitcoin showed a brief bullish reaction to the June U.S. Producer Price Index (PPI) release at 12:30 UTC, but the move quickly lost steam as traders digested the broader implications of the data.
U.S.-listed spot Bitcoin ETFs continue to post strong inflows, recording their ninth consecutive day of net positive investment activity on Tuesday.
Chaitanya Jain, Bitcoin strategy manager at Strategy, has pushed back against online speculation that the company’s fate is tightly bound to the price of Bitcoin.